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9 Ways to Win Customers with Smart Content

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    Re posted from Forbes. But I have to say I love this! This is an oldie- but- a goldie as they say. Still super relevant today. Enjoy! 1. Hyper-Define Your Target Audience First, hyper-define your target audience. Then, create hyper-curated content for that audience segment. Generic messaging and generic content targeted at a large pool of customers will not lead to results. When creating content, the more focused the messaging, the better the results will be. Create a funnel specific to your audience segment, from top-of-funnel ads to landing page copy to email campaigns. - Krishan Arora , The Arora Project 2. Get Into The Mindset Of Your Audience It's never about you; it’s all about your audience! Get into the mindset of your audience. What do they value? Who are their enemies? What do they need to know to get closer to getting what they want? Having trouble articulating the above? Speak to your customers and audience and ask them directly. Posting poll...
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Chicago Public Schools Need Your Help

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Dear Friends and Colleagues, I post this today because action must be taken. Illinois Republican Governor Bruce Rauner has not yet passed a workable budget for Illinois and specifically Chicago Public Schools. If a budget is not passed by early November public education in the city will be negatively impacted in ways that directly impact what and how our children will learn, teachers will lose their jobs and special education will be all but eliminated. Principal Tim Devine of CPS high school Walter Payton speaks much more eloquently than I below is his open letter to the his students and teachers to take action now. Please read below and contact your representatives now. It is important to make our voices heard now. Thank you, -Elena Students, Faculty, and Parents, Thank you all for diving fully into the school year!  It is a joy to be among such dynamic, thoughtful, and purposeful individuals.  I write today to ring an alarm bell.  A serious ma...
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