9 Ways to Win Customers with Smart Content


 

 

Re posted from Forbes. But I have to say I love this! This is an oldie- but- a goldie as they say. Still super relevant today. Enjoy!

1. Hyper-Define Your Target Audience

First, hyper-define your target audience. Then, create hyper-curated content for that audience segment. Generic messaging and generic content targeted at a large pool of customers will not lead to results. When creating content, the more focused the messaging, the better the results will be. Create a funnel specific to your audience segment, from top-of-funnel ads to landing page copy to email campaigns. - Krishan Arora, The Arora Project

2. Get Into The Mindset Of Your Audience

It's never about you; it’s all about your audience! Get into the mindset of your audience. What do they value? Who are their enemies? What do they need to know to get closer to getting what they want? Having trouble articulating the above? Speak to your customers and audience and ask them directly. Posting polls, taking surveys and sharing open questions via social media are great ways to elicit values and pain points. - Dee Deng, Right Hook Digital

3. Focus On The Human Element

People work with people. People buy from people. Yes, technology, process, features and benefits are all major parts of the mix, but businesses that truly stand out do an incredible job of connecting with people. Break away from stuffy marketing and tell stories from the perspective of the people that run your organization as well as those that your organization serves. Watch what happens. - Tyler Farnsworth, August United

4. Take A Performance-PR Approach

At our company, we take a performance-PR approach. Before we even begin a PR campaign, we analyze current sentiment, topics of conversation and opportunities around those conversations. We then optimize our media outreach strategy to align with topics that we want to rank for through search, and we find outlets that have a high domain authority so that we can increase our search opportunities. - Abbi Whitaker, The Abbi Agency

5. Target Keywords That Are Driving Traffic

Target keywords that are already driving traffic to the top pages in Google's organic search results. You should target a primary keyword for each content piece. Beyond that, though, be sure to confirm what's already ranking on page one of Google’s search results, and then confirm the ecosystem of keywords that are driving traffic to those pages. Incorporate some of those keywords to improve your organic performance. - Tom Shapiro, Stratabeat

6. Carefully Craft A User Interface

Experience combined with a carefully crafted user interface is typically the missing puzzle piece in content strategy. Content only works well if it is developed to complement the experience, is presented contextually and contains the brand's story. Content strategy needs to work hand in hand with visual storytelling and brand narrative to connect consumers and create impact. - Goran Paun, ArtVersion

7. Drop Your Competitors' Names

Drop your competitors' names into your owned content pieces. It may sound counterintuitive, but mentioning companies or brands that your target customers are already looking for is one way to optimize your content based on keywords related to your business or product. - Carm Lyman, Lyman Agency

8. Use Paid Content Distribution

One innovative strategy to attract potential customers is utilizing paid content distribution. Focus on distributing quality content across social media channels and search engines such as Google to attract qualified potential customers and increase revenue. - Jonathan Durante, Expandify Marketing Inc

9. Curate Content From Trusted Sources

Don't just share your own content. You should also curate content from trusted sources that are related to your areas of expertise. By curating and sharing, you can further showcase your desire to deliver value to your audience and grow trust. Curation also leads to great ideas for original content, and it creates more reasons for people to come back to your brand time and again. - Amith Nagarajan, rasa.io

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