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The Future of Advertising | Fast Company

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via fastcompany.com "Digital is incremental, experimental, continually optimized -- "perpetual beta" -- and never, ever finished. "Digital will fuck you up and the way your agencies are built to make money, staff things, price things," says the instructor. " from HyperFactory Posted via email from Elena's posterous

Thomas Frey: 5 Trends that will Shape the Future

Thomas Frey: 5 Trends that will Shape the Future Here are five of the most important trends that Thomas Frey, futurologist and head of the DaVinci Institute, has identified as potentially changing the way we do business in the future. Here are five of the most important trends that Thomas Frey, futurologist and head of the DaVinci Institute, has identified as potentially changing the way we do business in the future. The ongoing affects of the global crisis, the disruptive influence of new technology, the emergence of new business models and the search for new energy solutions, are all discussed here. System Crisis. Many of the global systems we currently have are on the verge of breaking since they have evolved out of a roughly put together national system, and have not been designed to properly manage the speed and volume of today’s society. There is a need for a transition from national systems to global systems. Major failures will occur in most systems over the coming ...