Things We Can Do

"If you want to engage the consumer, really get them spending time with your brand offer them a service not just an ad." - AdAge I think this maxim is absolutely true in terms of what makes a brand stick. I also think this is absolutely true of what the real Web 2.0 , some now dub 3.0 will be, and perhaps even the secret to fully monetinizing the web, UTILITY. The movement in this the next wave of the web is toward cleaning up all the junk we spewed in Web 1.0, because it simply is no longer true that if you build it they will come. There's too much built. If you're lucky they will try to come, but along they way they will stop off at Hulu or Youtube and poke around in Facebook and your brand is lost. People are busy. We know this. The consumer is harrassed, our goal, the goal of advertisers should be to acknowledge that and look for ways to make things easier, more useful and relevent. Crispin just got the Microsoft account they're biting this one right in the fa

Sometimes Sunday really does feel like the day before Monday..especially late in the afternoon right before dinner, when your hanging in that middle zone as the days activities wind down and the dinner/bath/bed crush has yet to kick in. Then it's Sunday the day before Monday and work and lists and all the things you didn't quite finish last week. Sometimes, I will admit the thought creeps in and I think yeah, can't wait to get back at it...'cause this week I'm gonna....but other times it's like, quick, deflect...through up the wall..duck! Ok but this blog is supposed to be about the Things You Can Do..to make this life more livable for all...sustainable for the planet ..and generally just better, nicer,cleaner and safer for us all. So today's thought is from the Sunday NYT - Americans throw away and therefore waste some 93 billion tons of food a year. We but too much, cook too much, serve ourselves too much etc and all that food in the trash creates more gre