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Showing posts from March 11, 2012

Facebook Timeline for Brands

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#1: New Look & Feel · Cover Photo Layout – Be bold and specific, must do justice to the brand · 2 Column Timeline layout gives brand the opportunity to o Highlight notable events o History of the company o Product Announcements o Brand Milestones § The ability to create milestones grants a brand a unique opportunity to tell their Story Creatively and Honestly #2: Integrated Customer Relationship Development · Brands can now send private messages to their customers o Finally brands now have a direct interactive B rand to C onsumer experience · Comments easier to read and respond to on a 1 to 1 basis o Brand opportunity for highly personalized communication #3: No Landing Page · FB for business used to give brands the option of which tab could be the landing page for the business giving brands full control of that first impression o There are NO TABS in the timeline layout ·