9 Ways to Win Customers with Smart Content
Re posted from Forbes. But I have to say I love this! This is an oldie- but- a goldie as they say. Still super relevant today. Enjoy! 1. Hyper-Define Your Target Audience First, hyper-define your target audience. Then, create hyper-curated content for that audience segment. Generic messaging and generic content targeted at a large pool of customers will not lead to results. When creating content, the more focused the messaging, the better the results will be. Create a funnel specific to your audience segment, from top-of-funnel ads to landing page copy to email campaigns. - Krishan Arora , The Arora Project 2. Get Into The Mindset Of Your Audience It's never about you; it’s all about your audience! Get into the mindset of your audience. What do they value? Who are their enemies? What do they need to know to get closer to getting what they want? Having trouble articulating the above? Speak to your customers and audience and ask them directly. Posting poll...