#4 Use Google Tilde - first I love the ~ sign. I use it all the time in production, place in front of a number it means approximately. In terms of content, when placed in front of a word in the Google search box - Google will serve you relevant ALTERNATIVE keywords, that will help your content pop.
#5 Write long, in depth quality content. I may be breaking that rule here but if you look at the info graphic at least one item on this list is something you can do, to help your ideas, skills and passion stand out from all the rest.
Go ahead. Give it a try.