Thursday, December 4, 2008

the 4 B's of Good Web Experience

There are what I call the 4 B’s of good web experience
1. Utility
2. Simplicity
3. Intuition
4. Beauty

While beauty is said to be in the eye of the beholder I find that there are some general if not obvious standards. These “standards” are probably culturally driven but I would start with white space. White space is good, it makes people feel calm and in control, there’s not too much to read or do. White space makes people feel like this is possible.